Do you know how to promote your business using a combination of SEO (search engine optimization) techniques and Social Media? Marketing for roofers is a perfect example of how you can leverage both SEO techniques to gain the most amount of traffic to your website, while generating more leads. Let’s take a closer look at the benefits of social media for marketing. Visit marketing for a roofing company.
One of the best places to start is Twitter. Use it to promote your business by finding people in your area who may be interested in your products or services. Search for keywords related to roofing in your region, then key in the relevant keywords into your Google search. If you find that many people are searching for a specific type of roof on the Internet, you may want to start promoting your business there too.
Use Facebook to find people in your community that are also interested in building roofs. The same approach works if you want to advertise in Facebook’s Local tab. Add your business page to your Facebook profile and post relevant information about the building company and your company on your Facebook wall. Post pictures and videos, or even put up a “For Sale” page, so that people who see your business Facebook page can be aware of it as well. A few friends from Facebook may lead to referrals and even a new client.
Search Google for phrases related to roofing in your region and use the search bar in a local browser to see what Google thinks of the term. Search through a search engine like MSN or Yahoo and look for relevant keywords in the “Related searches” section. Add your URL to the search box and see which search results come up.
If your business has a website, you can use that site to market your company. Create a free blog with relevant content, including the link to your website. Place ads on your blog, using AdSense, to bring in more traffic. You can also get traffic by submitting your website to the various directories available on the internet. There are hundreds of directories, but you may want to focus your attention on a few of them and post your ads on those. The reason for this is to make sure that your website is properly ranked for those directories.
The above methods are just a few examples of how you can combine SEO, social media, and social media to help promote your business. Once you’ve been successful, take some time to really think about the marketing you will need to maintain your brand.